Journelle | Luxury Lingerie, Bras & Silk Sets Since 2007
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Finishing Touches
Linden Lingerie Wash 4ozSale price$12
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Victoire, now in Framboise
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THE DEMI for DATE NIGHT
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Lingerie, Daily
Lingerie is what you wear every day - it's a French idea, and Journelle has been editing for that standard since 2007. [Curated luxury intimates](/content/pages/designers "Designers A-Z"/index.html) from the world's most beautiful houses, free fittings in every boutique, and our own [Journelle Collection](/content/collections/journelle "Journelle Collection"/index.html). All new pieces, made in Italy.
\ \ Bras\ \ SHOP NOW](/content/collections/bras/index.html) \ \ Lingerie\ \ SHOP NOW](/content/collections/lingerie/index.html) \ \ Panties\ \ SHOP NOW](/content/collections/womens-panties/index.html) \ \ Bridal\ \ SHOP NOW](/content/collections/bridal-lingerie/index.html)
New Arrivals
Discover the latest lingerie arrivals. Timeless design meets everyday allure.
Previous
New Color \ Bands 30–38 · Cups A–G](/content/products/journelle-victoire-plunge-bra-framboise/index.html)Choose options
Victoire Plunge BraSale price$128
ColorFramboiseAlabasterBallet Pink/NoirCannelleChocolat
New Color \ XSSMLXL](/content/products/journelle-victoire-bikini-framboise/index.html)Choose options
Victoire BikiniSale price$34
ColorFramboiseAlabasterCannelleChocolatPraline
New Color \ XSSMLXL](/content/products/journelle-victoire-thong-framboise/index.html)Choose options
Victoire ThongSale price$28
ColorFramboiseAlabasterCannelleChocolatPraline
New Color \ xssml](/content/products/bianca-lace-bodysuit-1/index.html)Choose options
Bianca Lace BodysuitSale price$198
ColorPink LadyBlack
Just Dropped Choose options
Dalya Padded Balconette BraSale price$129
ColorBlush
Just Dropped \ XSSMLXL](/content/products/dal-j10-dalya-adjustable-string/index.html)Choose options
Dalya Adjustable StringSale price$68
ColorBlush
Just Dropped \ Bands 32–36 · Cups B–DD](/content/products/dal-b1-dalya-bralette/index.html)Choose options
Dalya BraletteSale price$120
ColorBlush
Just Dropped \ XSSMLXLXXL](/content/products/dal-j20-dalya-bikini/index.html)Choose options
Dalya BikiniSale price$75
ColorBlush
Just Dropped \ Bands 32–38 · Cups A–E](/content/products/claire-de-lune-bralette/index.html)Choose options
Claire de Lune BraletteSale price$118
ColorBlack
Just Dropped \ XSSML](/content/products/claire-de-lune-lace-shorts/index.html)Choose options
Claire de Lune Lace ShortsSale price$118
ColorBlack
Just Dropped Choose options
Claire de Lune Padded UnderwireSale price$125
ColorBlack
Just Dropped \ XSSMLXL](/content/products/claire-de-lune-bikini/index.html)Choose options
Claire de Lune BikiniSale price$75
ColorBlack
New Color \ Bands 30–38 · Cups A–G](/content/products/journelle-iris-low-balconette-bra-noir/index.html)Choose options
Iris Low Balconette BraSale price$175
ColorNoirScarletDelicate
New Color \ XSSMLXLXXL](/content/products/journelle-iris-unisex-boxer-noir/index.html)Choose options
Iris Unisex BoxerSale price$128
ColorNoirScarletDelicate
New Color \ XSXL](/content/products/journelle-romy-bodysuit-noir/index.html)Choose options
Romy BodysuitSale price$148
ColorNoirAlabasterPetalPecanLoire
New Color \ XSSML](/content/products/jou-822-05-noir/index.html)Choose options
Natalia BodysuitSale price$148
ColorNoirAlabasterBordeauxScarletSunset
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Get Fit. Get Flirty.
Take our Bra Fit Quiz and find your perfect match.
All New Collections, Made in Italy
Going forward, every new piece in the Journelle Collection is made in Italy — in factories that have spent decades specialising in intimates. Italy is not where lingerie happens to be made. It is where lingerie is made well.
WHAT THEY'RE SAYING ABOUT US
"Super soft and comfortable as well as flattering fit."
- Emily F.
"Timely delivery and wonderful lingerie! Sizing chart was accurate too."
- Kevin
"I've been buying lingerie from Journelle for years. Their selection and product descriptions/photos have always been fantastic as is their inclusivity. It is a great place to shop online. I only wish they had a retail store closer to where I live."
- Anonymous
"Beautiful! Great fit! Quality is amazing. Shipping was fast."
- Carrie
Go to item 1Go to item 2Go to item 3Go to item 4
- Emily F.
- Kevin
- Anonymous
- Carrie
As Seen In
Popsugar\ A bra you’re excited to show off later.\ Popsugar 2026 Sex Awards, Best BraRead the feature NYT Wirecutter\ Wrapped in delicately scalloped floral lace, this exquisite bra is sexy and surprisingly comfortable. Since the band sizing tops out at 36 inches, it’s ideal for those with smaller frames.\ NYT Wirecutter, Best Luxe and Lacy Underwire BraRead the feature AOL\ Layered subtly underneath is a classic white Journelle bra, giving the outfit a relaxed, effortless boudoir vibe.\ Read the feature Variety\ Tate McRae wears Journelle on the cover of Variety's Power of Young Hollywood Summer 2026 issue. Look 1 (cover): Tank Top: Miu Miu; Bra: Journelle; Socks and Shoes: Prada.\ Variety, Power of Young Hollywood, Summer 2026Read the feature](https://variety.com/2026/music/features/tate-mcrae-interview-relationships-taylor-swift-sourdough-bread-1236825809/) InStyle\ Support is important to you, but not at the expense of beautiful designs. Bras are an art form, therefore you don't mind spending an extra dime on an intricate lace. The bras definitely skew more on the delicate lingerie side — you can't go wrong if you're looking for a beautiful bra.\ InStyleRead the feature Vogue\ The romantics at heart will gravitate towards the seductive, lace and sheer bra sets with lots of embroidery, teddies, and garters (perfect for gifting!), while minimalists will find simple, satin separates to be their style du jour, for easy, everyday with that extra, oh-so-special flair.\ Kristina Rutkowski, VogueRead the feature Vogue\ Although Journelle is a discovery point for many of the lingerie brands listed here, its in-house collection has become beloved by bra enthusiasts. The styles are centered around romantic silhouettes from balconette bras to lightly-lined plunging necklines, and although the brand often works with lace, mesh, and other delicate materials, customers love the comfort that these sexier silhouettes still always bring—surprisingly versatile underneath even T-shirts for a seamless look.\ Kristina Rutkowski, VogueRead the feature ELLE\ The name Journelle comes from the French word 'journellement,' meaning 'daily,' and is based on the idea that lingerie that blends strength and beauty is a must-have luxury—something that empowers every woman's daily routine. Whether you go for the whole shebang (complete with a suspender belt) or for an everyday set, Journelle has you covered.\ Madison Rexroat, ELLERead the feature Glamour\ Many designers made lingerie the main interest in looks on the 2026 runways. It's such an easy way to incorporate a bit of fun into your daily look.\ Sapna Palep, Co-CEO of Journelle, quoted in GlamourRead the feature
This Is Your Journelle Moment
This is not just a fitting. It is a moment you choose to stay a little longer.
Thoughtful, one-on-one guidance
Styling that begins with how you want to feel
Silhouettes discovered, not pushed
Fit adjusted deliberately
Recommendations that honor your style
From the Fitting Rooms
ASK THE EXPERTS
From fit frustrations to style secrets, Journelle's in-store experts share real solutions for real women.
\ \ I just got married and I'm shopping for my honeymoon. Do I need a new fitting?\ \ Clara came in for honeymoon pieces and politely turned down a fitting. One size check later she went from a 34B to a 34D, and the styles she loved most were the ones she had walked straight past.\ \ Read more](/content/blogs/ask-the-experts/i-just-got-married-and-im-shopping-for-my-honeymoon-do-i-need-a-new-fitting/index.html)
\ \ How do I put together a three-piece lingerie set that works for my figure?\ \ S came in knowing exactly what she wanted: a three-piece lingerie set in a light color for her boyfriend’s birthday. She’d already been browsing online and had a few sets in mind, so I pulled those...\ \ Read more](/content/blogs/ask-the-experts/how-do-i-put-together-a-three-piece-lingerie-set-that-works-for-my-figure/index.html)
\ \ "I Hate Bras" - How One Fitting Changed Everything\ \ Jess walked in saying she hated bras. She walked out saying that was easier than she ever expected. Here's what made the difference.\ \ Read more](/content/blogs/ask-the-experts/i-hate-bras-how-one-fitting-changed-everything/index.html)
Expert Fittings in New York
Our fitters have helped thousands of women find their real size — often for the first time. Visit one of our boutiques for a complimentary in-store fitting, or book a virtual appointment from anywhere.
Discover Journelle
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Popular
Do you have lingerie stores?
Yes, we have stores in NYC. [Find your local store.](/content/pages/journelle-stores "Journelle Stores"/index.html)
Are there luxury lingerie sets specifically designed for special occasions?
At Journelle we have a range of lingerie sets, including bras, underwear, and lingerie accessories like suspender belts.
Browse our [Très Chic Sets](/content/collections/bra-and-panty-sets "Bra & Panty Sets"/index.html) page for more luxury lingerie sets.
What styles of luxury lingerie are currently trending?
Currently, luxury lingerie styles that are trending include intricate lace designs, bold colors, and innovative bra silhouettes such as balconette and bralette styles. Many collections also feature delicate embroidery and sheer fabrics for a modern, elegant look.
Check our luxury lingerie in [new arrivals](/content/collections/new "New Arrivals"/index.html) for the latest trends.
How do I care for my luxury lingerie pieces?
Our lingerie experts wrote a [short guide](/content/pages/lingerie-care "https://www.journelle.com/pages/lingerie-care"/index.html) for taking care of your lingerie sets.
How do I find my bra size?
For help finding the right sized bra, including a guide for boob shapes, see out [fit guide](/content/pages/bra-size-chart "Find Your Fit"/index.html).
Which lingerie brands do you carry?
Our list of lingerie designers can be found at the [designers page](/content/pages/designers "Designers A-Z"/index.html).
What is your return policy on lingerie?
Most items can be returned for refunds within 14 days as long as they are unworn and still have tags attached. However, panty and swim bottoms, bodysuits, or any other item with a gusset can not be returned for hygiene reasons.
See our [return policy](/content/policies/refund-policy "Refund Policy"/index.html) for more information.
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