# identity.md

## Organization Overview
- **Company Name:** Journelle
- **Mission:** To offer luxury women's lingerie, including designer bras, panties, and silk sets, providing a curated collection and personalized shopping experience, including free fittings in stores.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2007 with New York heritage.
- **Size and Scale:** Operates three retail stores in New York, complemented by an e-commerce platform.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to luxury, quality, and personalized service, making sophisticated lingerie an accessible part of daily life.

## Operations & Structure
- **Business Model and Operational Approach:** Journelle operates as a luxury lingerie boutique with both physical retail stores and an online e-commerce platform. It offers a curated selection of designer lingerie and its own collection, made in Italy, emphasizing expert fittings and customer service.
- **Location(s) and Geographic Presence:** Three retail locations in New York City, with an e-commerce presence serving a wider geographic area. (About page: https://www.journelle.com/pages/our-story)
- **Key Partnerships and Affiliations:** Details forthcoming.